Inform and retain corporate clients with relevant communications

The Opportunity

A regularly scheduled customized newsletter that clarifies your law firm’s programs and keeps clients abreast of legal developments in their special area of interest is a proven tool for effectively keeping in touch. It shows clients that you value them and are concerned about the issues that can affect their business.

While consistent and clear communications with all clients are critical to maintaining loyalty, they’re even more important when the point of contact is corporate counsel for a large client. Over the long term, corporate clients are extremely valuable and important to a law firm, both for reliability of revenue and the potential for extending the relationship.

People need to feel informed and appreciated.

To enhance client relationships and reinforce the law firm’s image, contact must be consistent and of high quality. However, most people receive so many different kinds of communications that it’s easy for your message to get lost in the information overload.

The Errington Group Advantage

A single, succinct document with eye-catching colour and content relevant to a client’s interest will stand out in the crowd. For example, a newsletter with personalized information on the cover and back, and general content inside, can not only inform but also generate confidence.

Lead stories on the cover could focus on targeted stories of high interest to the client. Information inside would be of more universal appeal, such as new hires and biographies and legal specialties of various members of the company. Some clients may be large enough to warrant a newsletter customized solely to their special interests.

Well-produced communications are read all over. This level of versioning, customization and personalization is a strong feature of many of the newsletter composition tools offered in The Errington Group portfolio. The format ensures that news is relevant, read and eagerly anticipated. According to the Print on Demand Institute, relevance of content increases a document’s effectiveness by a factor of three. The results are improved communication and enhanced loyalty, with clients feeling more valued.

The Errington Group makes the production of full-colour, customized and personalized documents a cost-effective tool to address the challenges of client relationship management.

Attracting the People You Want To Your Law firm

The Opportunity

Using recruitment materials to attract the best and the brightest is an important investment for your law firm. To remain competitive, you must fashion messages that appeal to the best talent from top law schools around the world, as well as from international government agencies and other law firms. These are the intellectual assets that will enable your firm to sustain itself and grow.

A personal snapshot of the future.

Potential employees must recognize the many facets of the firm, as well as its corporate culture. They need to be able to see where they fit in and how they might grow and flourish in the work environment through the variety of opportunities portrayed in the firm’s publications. A personalized recruitment booklet is a potentially powerful and attractive document, conveying very important company messages to just the right person, in the right place at the right time.

The Errington Group Advantage

A number of media opportunities are available to deliver targeted recruiting messages. Within that mix, a recruitment package containing a personalized booklet offers an attractive, easy-to-read way to portray the company from a variety of angles. Speak to every potential hire as an individual.

A full-colour personalized booklet communicates why the potential recruit should join the firm. Such a booklet could be aimed, for example, at a law student identified as having an interest in environmental affairs. The booklet could contain general information about the firm, with emphasis on its involvement in environmental cases and concerns. Human interest stories about the firm can add to the feeling of comfort and “getting to know each other” in a very welcoming manner.

The Errington Group's print-on-demand solutions simplify creation and production of customized information for different target audiences.